A Comparison Shopping Service (CSS) can place Shopping ads on Google on behalf of merchants in countries that are part of the European Economic Area (EEA) and in Switzerland.
Comparison Shopping Services can now bid to place Shopping ads on Google general search results pages on behalf of merchants they represent. Google Shopping bids on behalf of merchants it represents in the same way acting like any other CSS.
Contact us if you want more information about how Buy Now can accelerate your Google Shopping results.